Friday, December 15, 2006

Design the website with customer in view

Businesses world wide have realized the importance of going
online and having a website. Websites play an important role
in marketing a company and its products and boosting
e-Commerce.

Websites are designed keeping the customer in mind, since
they are the one who is going to buy the product.

The Don'ts for a visitor friendly website

1. Slow download 2. Confusing web site 3.Irrelevant matter.

These factors will affect the business, since the visitors donft
wait for hour long for website to download. Visitors don't have
the time to go through the hazy and confusing navigation nor
would they go through the content which is of no use to them.

The first impression which you give is the last impression for
the visitors.

The Do's for a visitor friendly website

Plan the site with the customer in mind: Imagine how your
customers (existing and prospects) will use your site.
Consider their reasons for visiting and their needs.

Have clear goals: What is the aim of your web site? What
products or services you wish to sell? Target audience?
The answers to all these will give you the clear-cut idea of
how to do about the website.

Design: Simple and easy are two main keywords to be kept
in mind while Web Designing .

Certain aspects in designing the website to be kept in mind
are do not upload heavy graphics (large download time), use
the look that is pleasing to the eyes, layouts, colors, and
graphics which speaks the kind of company you are.
Consistency in design throughout the website is main. If
you are having the brand logo blends it with your design on
your site and will help in boosting the traffic to your site.

Easy Navigation: Navigation should be easily understood by
customer. The links should be self explanatory. The
navigational links should be thoroughly tested and regularly
updated.

Page size: Maintain the page size for the download to be
faster.

Content: Content is king that should be kept in mind. It
should be relevant, should provide all the information. Good
content also increase your page rank. Sites containing good
and relevant content which is updated always get indexed
by search engines.

Make the site more interactive in terms of visitor. Ask for
their comments as well as acknowledge the comments.
Keep the visitor updated with all the information about the
site like when it is getting updated etc.Reply to the
customer queries. Provide them with help page, terms and
conditions, privacy policies etc.