Web site usage statistics are valuable on a number of different levels. For one thing, they are a barometer for the types of visitors hitting your site. Web stats can tell you what your customers are looking for, how successfully they're finding it, and how often they return to your page.
From a marketing standpoint, web site usage statistics are equally telling. Your metrics can alert you to effective campaigns, failing strategies, and provide clues as to how you might strengthen your brand. Reaching these conclusions, however, requires a bit of detective work. You may have to piece together information about your visitors' spending habits, tastes, and turnoffs to arrive at some fully integrated picture of who they are.
Access to Web Site Usage Statistics
One of the perks of a great web traffic software solution is the ease with which you can manage your access rights. You may, for instance, want your CFO, CIO, and brand managers to have all your metrics at their fingertips without granting permission to their subordinates. If that's the case, be sure to choose a product with multi-level security features.
Or perhaps you want to see your web site usage statistics without factoring in visits from your own company. Many web analytics packages boast the ability to exclude specific IP addresses or entire ranges of them. That way, you can filter out hits and page views from your own employees and get a truer indication of your site's popularity.
