For some it's the look, for some it's the usability, for some it's the results. Good web design is a lot of things to a lot of people. Any way you slice it good web design is what it is. Same goes for a good web designer. To be a good web designer you need to produce good web designs, but you also need to be accountable and accessible.
So what signifies good web design or good web designers? I think I will take a page out of Jeff Foxworthy's routine to try and explain. Let's start with good web design.
- If your site looks clean and professional,
it might be good web design. - If your site generates lots of sales,
it might be good web design. - If your site drives a lot of traffic,
it might be good web design. - If your site is easy to use,
it might be good web design. - If people fill out feedback forms just to tell you they like your website,
it might be good web design. - If other people in your industry ask you who does your website,
it might be good web design. - If your website evokes the general feel or emotion you intended it to,
it might be good web design. - If you find a lot of people link to your site without you asking them to,
it might be good web design. - If your site loads quickly,
it might be good web design. - If your website looks the same on every computer you view it on,
it might be good web design. - If you visit your website sometimes just to look at it and you find yourself spending a few minutes before you even click anything,
it might be good web design. - If you are happy with your website,
it might be good web design.
Now what about those designers? I'm sure you hear a lot of horror stories about the bunch, so let's see if we can define what makes a good web designer, again using the Jeff Foxworthy formula.
- If your designer produces good web designs,
you might have a good web designer. - If your designer returns emails and phone calls quickly and consistently,
you might have a good web designer. - If your designer is generally concerned about your business' success,
you might have a good web designer. - If your designer strives to understand your vision,
you might have a good web designer. - If your designer is willing to compromise,
you might have a good web designer. - If your designer regularly hits deliverable deadlines,
you might have a good web designer. - If your designer takes the time to explain why things are done instead of just doing things,
you might have a good web designer. - If your designer is competent and friendly,
you might have a good web designer.
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