Search Engine Strategies
Perhaps the most important strategy is to rank high for your preferred words on the main search engines. Internal strategies that you can add to your website to help promote and rank it higher are:
a) Write a page title b) Write a description and keywords META Tag c) Include your keywords in header tags d) Focus your website pages on particular keywords
External strategies that will assist in promoting and ranking your website higher are:
a) PPC - Pay per click - a system where you pay an agreed amount for each click delivered to your site from a link. This is very effective since you are attracting motivated buyers to your site that are already looking for what you have to offer. An essential tool in promoting your website. I have researched the companies who are offering website promotion where they place you into the top ranks of major search engines. They do all the setting up and hard work for you, this is a must for your business. Click HERE to learn more, this company is affordable and guarantees its work with 100% refund guarantee pledge, cheaper than doing it yourself.
b) SEO - Search Engine Optimisation - is a combination of factors so that your website can achieve a better position within search engine ranks. The best way to achieve this is by buying in-coming links. Another must for your business.
c) Articles about your service and specialisation - imperative for inbound links and page rankings. These are usually free and do a good job. d) Submit to industry sites e) Newsgroups and mailing lists
Traditional Strategies:
1.Place your URL onto all your marketing literature 2.Advertise 3.Email newsletters 4.Include a signature on all your correspondance
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