It is necessary for a web designer to have a quality portfolio in order to attract and retain clients. When starting out, it can be difficult to know how to create a portfolio which will showcase your talents.
The best place to start is with your own sites. If you have created designs for your personal website or blog, they make a good starting point. Having your own web site is truly a must, as clients expect that a web designer would also be a webmaster.
Some web designers prefer to focus on one particular type of site or a particular subject. Becoming an expert in a specific area can bring you clients through word of mouth. For instance, you could focus your efforts on Boston Web Design. Your portfolio could include the sites of a Boston personal injury attorney, Boston fitness center, Boston theater or a Boston moving company. If you are just starting out, offer your services for free to various companies or non-profit organizations. Having these sites as part of your portfolio will enable you to secure paying jobs in the future.
Your portfolio should show your range as an artist. It should include business sites as well as personal sites, regardless of whether you are focusing your attention on either one. If you plan to do most of your business online, a website that shows screen caps or even demonstrations of the functionality of sites is a must. Price lists and testimonials from clients, as well as a bio and contact information should be included. If you have received any professional training or certifications, you should include this as well.
If you are looking for local business, you will want to print out screen caps on quality photo paper. These should be placed in protective sleeves and arranged with an attractive covering. Having a professional looking portfolio when you meet with potential clients is essential in convincing them that you are the person for the job.
Remember to continue to add to your portfolio as your business grows. As your skill and the number of satisfied clients increases, your portfolio should reflect these advancements. The larger and more diverse your portfolio is, the more clients you will attract.
However, you don't need to have a large portfolio to get started. If you have produced quality websites for yourself and your friends, this is enough to begin with. Your portfolio should be a work in progress, and it will grow along with your business.
