Since gaining momentum in the mid-nineties, the web design paradigm has come a long way. Over the years, the concept of web design has evolved several folds. Today, a website is more than a publicity stunt, it has become an extension of the brand, a window for prospective customers to peep in, a channel for seamless integration of business models with consumer demands and an irrefutable and effective source of targeted marketing.
The major role of a website is focused on creating global awareness for a company or individuals’ products and services. An effective business web design is one which conveys the true essence of an organizations’ products and services to a global audience as well as deliver value in terms of transmitting complete product information in various formats to prospective customers. As modern websites grow more and more complex, delivering value added services to website visitors and the need to create intelligent and robust web based applications is growing by the day.
The days of creating huge graphical templates with little information seems to be over. Today’s internet audience demands quality information and content. Realizing this, many of the popular global brands have restructured their websites to offer quality content in the form of information, entertainment and freebies for download.
A website which is not visible on the search engines is hardly of any use. Adding effective content solves the dual purpose of attracting traffic and gaining good positions on internet search engines.
The purpose for designing a website varies from company to company. Some do it for selling their products and services, some for brand promotion, some for offering effective customer support and some do it just for the sake of doing it.
Before getting a website designed, it is imperative to clearly layout the mission and vision of the web presence and create content accordingly. Also, it is crucial to keep updating the website on a regular basis because stale content cannot invite repeat visits.
For companies delivering their products and services online, it is imperative to have an effective ecommerce system on their website whereby prospective customers can review, choose, buy and procure products and services easily and without any physical intervention. Products and services that are backed by strong informative details, usage instructions and other relevant data often attract more attention and interest than those without information. The trick is in the way information is presented. When people visit commercial websites, their tendency is to spend as little time as possible on the website. It is upto the website owners to create such compelling content which keeps visitors “stuck” to the website, enhancing the chances of making a sale or an enquiry.
For companies seeking brand promotion through their website, it is important to place entertaining or informative content on the website. The idea is to bring visitors to the website and make them recollect the brand when they go for shopping in the physical world. To do this, visitors must be retained on the website for longer times and make them keep coming back to the website. To meet this objective many companies offer free downloads, contests, games and other sticky materials on their websites.
For those who want to have a website just because others have it, my suggestion is to rather spend the money on a sumptuous dinner in a hotshot eatery.
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